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Jan 12, 2011 20:48
13 yrs ago
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português term

cercar o consumidor

português para inglês Outra Turismo e viagem consultoria de marketing
Contexto: O objetivo dessa estratégia é cercar o consumidor quando ele digitar tal palavra no Google.
Proposed translations (inglês)
4 +2 bombard the consumer
5 reach the consumer
4 +1 target the consumer
4 overwhelm the consumer
4 capture the consumer
2 +1 attract the attention of the consumer
References
to besiege consumers
Change log

Jan 12, 2011 20:48: changed "Kudoz queue" from "In queue" to "Public"

Proposed translations

+2
30 minutos
Selected

bombard the consumer

As long as the text is for internal consumption, this is fine. If it is for external readers, definitely NOT
Peer comment(s):
agree Marian Vieyra
14 horas
thanks, Marian
agree Nick Taylor : bit violent but true!
1 dia 21 horas
thanks, Ninck. Nothing like a bit of gratuitous violence every now and then.
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4 KudoZ points awarded for this answer. Comment: "thanks!"
+1
3 minutos

attract the attention of the consumer

It seems like the text is clearly referring to the objective of attracting the consumer to a specific website(s), although it does not exactly say this.

Boa sorte.
Peer comment(s):
agree MariaFilomena
12 horas
Obrigado, Maria.
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4 minutos

overwhelm the consumer

my suggestion :)

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Note added at 11 mins (2011-01-12 20:59:05 GMT)
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http://books.google.com/books?id=Z4iAl2CpQpQC&pg=PA170&lpg=P...

something akin to being "bombarded" by commercials on the radio and TV all the time.......as I'm working I listen to the radio and there isn't one decent station that does not have a block of 10 minutes or so without commercials :) I believe this is the idea of "cercar o consumidor" in this context
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10 minutos

reach the consumer

É mais apropriado.
"cercar" o consumidor já é mau português.

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Note added at 13 mins (2011-01-12 21:01:13 GMT)
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Consumidores são atingidos ou alcançados nunca cercados.
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+1
17 minutos

target the consumer

circumscribe as in to nail down /target/draw in/define
or even ambush in such as to direct him to other relevant pages
Peer comment(s):
agree Jorge Soares : Yes, I think "draw in" and "nail down" are very good. "Draw in" if making the option for a "softer" translation, "nail down" if the option is to pass the "aggressivity" of their strategy reflected in the expression "cercar", like "giving no chance".
23 horas
Thank you so very much Jorge & Julie for excellent suggestions !!!
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55 minutos

capture the consumer

"cercar" suggests fencing the consumer in, so that he can´t escape. In other words, capture him.

See article in link below about "Consumer Capture".
Reference:

http://www.remotedepositcapture.com/files/Webinars/RDC%20Consumer%20Capture.pdf

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Reference comments

1 hora
Reference:

to besiege consumers

The expression in Portuguese has a military connotation too and I believe they are used both in Portuguese as well as in English in marketing jargon. You just have to search the web and you will find it.
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