Traduções de inglês para português [PRO] Bus/Financial - Finanças (geral)
inglês termo ou frase:buzzword
Buzzwords have always been a part of the business lexicon. But just like street slang, the language of business changes. For instance, today's business words are heavily influenced by the technological times we live in.
while jargon (ideally) has a defined technical meaning — if only to the given specialists; however, the advertising hyperbole written to sell new technologies, ironically, often converts technical (machine) terms into buzzwords, that then are used by the
buzzwords because they are convenient. It is much easier to copy the words and phrases that someone invented than it is to come up with one's own. [2] Buzzwords differ from jargon; the speaker tries to impress the listener with obscure meanings,
buzzwords render sentences opaque, difficult to understand and question, because the buzzword does not mean what it denominates, yet does mean other things it ought not mean. [1] Per George Orwell, in "Politics and the English Language": people use
A buzzword (also fashion word and vogue word) is a vague idiom, usually a neologism, that is common to managerial, technical, administrative, and political work environments. Although meant to impress the listener with the speaker's pretense to knowledge,
Encontrei esta definição para "buzzword" (http://www.thefreedictionary.com/buzzword): "A word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons".
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jargão
Explicação: jargões
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buzzword
n. password, key word; fashion word, technical word or neologism that has become stylish, vogue word
buzzword
■ noun informal a technical word or phrase that has become fashionable.
Raynet Business & Marketing Glossary
Buzzword
a word or phrase that takes on added significance through repetition or special usage. "Customer Retention Programmes" has become a buzzword among retailers.
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The translation workplace 
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