Glossary entry (derived from question below)
English term or phrase:
rebranding
Portuguese translation:
reformular a marca
Added to glossary by
LuzCardoso (X)
Jul 15, 2008 13:02
15 yrs ago
38 viewers *
English term
rebranding
English to Portuguese
Bus/Financial
Business/Commerce (general)
Are you rebranding products for export to Asia?
Proposed translations
(Portuguese)
Proposed translations
+12
3 mins
Selected
alterar a marca/reformular a marca
Rebranding
Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company. It may just involve merely superficial changes. Rebranding can be applied to either new products, mature products, or even unfinished products. The process can be done purposely (for example as a result of a deliberate change in strategy), or result from unplanned, emergent, or reactive dynamics (for example out of necessity following corporate restructuring).
Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company. It may just involve merely superficial changes. Rebranding can be applied to either new products, mature products, or even unfinished products. The process can be done purposely (for example as a result of a deliberate change in strategy), or result from unplanned, emergent, or reactive dynamics (for example out of necessity following corporate restructuring).
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12 mins
alterar o nome dos produtos
rebranding
(n.) = cambio de nombre
Ex: This article describes the new face of Her Majesty's Stationery Office, born in October 1996, focusing on the 7 sites throughout the UK, the nature of the bookstock, accounts, business and the rebranding of the chain.
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Note added at 13 mins (2008-07-15 13:15:46 GMT)
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As well
rebranding
MKTG (of product) changement de marque
© Chambers Harrap Publishers Ltd 2006
(n.) = cambio de nombre
Ex: This article describes the new face of Her Majesty's Stationery Office, born in October 1996, focusing on the 7 sites throughout the UK, the nature of the bookstock, accounts, business and the rebranding of the chain.
--------------------------------------------------
Note added at 13 mins (2008-07-15 13:15:46 GMT)
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As well
rebranding
MKTG (of product) changement de marque
© Chambers Harrap Publishers Ltd 2006
1 hr
mudando a identidade
rebrand
■ verb change the corporate image of.
Are you rebranding products for export to Asia?
Você está mudando a identidade dos produtos para exportar para a Ásia?
■ verb change the corporate image of.
Are you rebranding products for export to Asia?
Você está mudando a identidade dos produtos para exportar para a Ásia?
Reference:
1 hr
alterar a imagem/personalidade de produto(s)
Imagem de Produto
À semelhança da imagem corporativa, a criação de imagem para um produto é um processo complexo, desde a sua marca até à forma como é apresentado, quer em termos de embalagem, quer da publicidade associada.
À semelhança da imagem corporativa, a criação de imagem para um produto é um processo complexo, desde a sua marca até à forma como é apresentado, quer em termos de embalagem, quer da publicidade associada.
2 hrs
remarcar
outra opção!
2 hrs
reposicionamento/alteração da imagem
Rebranding é um termo de marketing que não significa alterar a marca mas reposicioná-la, alterar a imagem num contexto de estratégia de marketing.
"Falar em ReBranding é falar num novo posicionamento dos CTT perante o mercado"
"Falar em ReBranding é falar num novo posicionamento dos CTT perante o mercado"
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