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inglês para espanhol: Regenerative Value Creation General field: Adm./Finanças Detailed field: Gestão
Texto de origem - inglês The time is NOW for Regenerative Business
Around the world and across Latin America, a rapidly growing number of companies, including multinationals, family groups, banks, other financial institutions and investors are increasingly succeeding in the integration of economic success with positive environmental and social impact. They challenge the old paradigm economic thinking that benefiting people, societies and nature is bad for profits and growth.
This article offers concrete examples and market trends that confirm this fundamental development. Most importantly, it points to HOW we as business leaders and advisors can collaborate to turn this ground-breaking shift into significant business opportunities that benefit all stakeholders: owners and investors, staff, suppliers and customers, society and nature.
In 2019, 181 CEOs of the Business Round Table that includes many of the world's largest corporations, recognized this emerging tipping point that shifts economic mindsets and definitions of success and progress toward Regenerative Value Creation within a Regenerative Market Economy that generates financial returns in alignment with serving all internal and external stakeholders.
After the second World War, Germany’s and Europe’s rapid economic recovery was called a miracle. It was the new economic thinking of the Social Market Economy that powered this astounding success. Today, we are witnessing, or actively participating in, the next miracle: the emergence of the Regenerative Market Economy that will return human and natural systems back to health and provide business with the stable and resilient social and natural environment it needs to thrive.
Research from leading universities and consultancies now clearly demonstrates what the founders of Avina Foundation and NOW Partners foresaw when decades ago they helped to create the first sustainable business alliances around the world to refine and scale this fundamental rethinking and transformation. Survey after survey finds that top talent, consumers and business customers, investors and regulators increasingly want and demand fundamental change.
Business leaders now have the opportunity to generate significant competitive advantage by developing products and services, business models and practices that are aligned with these expanding trends and, by that fact, reinforce them. This shift requires visionary transformation as well as the pragmatic transition of all aspects of business so that sustained financial success can fund regenerative innovations.
Tradução - espanhol El momento para los negocios regenerativos es AHORA
En América Latina y en todo el mundo, una cantidad cada vez mayor de empresas, incluidas multinacionales, grupos familiares, bancos y otras instituciones financieras e inversores, están integrando el éxito económico con el impacto ambiental y social positivo. Cuestionan aquel viejo paradigma económico que predica que beneficiar a las personas, la sociedad y la naturaleza no es bueno para el crecimiento y los beneficios.
Este artículo ofrece ejemplos concretos y tendencias de mercado que confirman este cambio fundamental. Pero lo más importante, es que señala cómo los líderes empresariales y los asesores podemos colaborar para convertir este cambio en oportunidades de negocio que beneficien a todos los grupos de interés: los propietarios e inversores; el personal; los proveedores y clientes, la sociedad y la naturaleza.
En el 2019, 181 directores ejecutivos de la Business Round Table, que incluye a las corporaciones más grandes del mundo, reconocieron que este punto de inflexión emergente cambia las mentalidades económicas y las definiciones de éxito y progreso para la Creación de Valor Regenerativo, en una Economía de Mercado Regenerativa que genere rendimiento financiero alineado con el servicio a todas las partes interesadas internas y externas.
Después de la Segunda Guerra Mundial, a la rápida recuperación económica de Alemania y Europa se le llamó un milagro. Fue el nuevo pensamiento de la Economía Social de Mercado que impulsó este asombroso éxito. Hoy, estamos presenciando, o participando, en el próximo milagro: la aparición de la Economía de Mercado Regenerativa que devolverá la salud a los sistemas humanos y naturales y proporcionará a los negocios el entorno social y natural estable y resiliente que necesitan para prosperar.
Las investigaciones de las principales universidades y consultoras han comprobado claramente lo que los fundadores de la Fundación Avina y NOW Partners previeron hace décadas, cuando ayudaron a formar las primeras alianzas de sustentabilidad empresarial en todo el mundo para afinar y ampliar esta reformulación y transformación fundamental. Sucesivas encuestas reiteran que el personal más talentoso, consumidores y clientes comerciales, inversores y reguladores quieren y exigen, cada vez más, cambios fundamentales.
Los líderes empresariales ahora tienen la oportunidad de generar una ventaja competitiva desarrollando productos y servicios, modelos de negocio y prácticas en función de estas tendencias en expansión y, con ello, reforzarlas. Este cambio requiere una transformación visionaria, así como la transición pragmática de todos los aspectos del negocio para que el éxito financiero sostenido pueda proveer fondos a las innovaciones regeneradoras.
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