English to Portuguese Marketing General / Conversation / Greetings / Letters marketing

The company’s general idea is to take spring water that is readily available today, put it in a package that is not currently used for the bottled water segment, and then uses a brand marketing value proposition of company-wide social and environmental responsibility and several claims regarding the environmental life cycle benefits of its new package versus existing PET water bottles.
It’s tempting but difficult to back up a claim for any product, and it’s a slippery slope to walk down for a marketer.