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churned to

Portuguese translation: desativados

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:churned to
Portuguese translation:desativados
Entered by: Cintia Galbo

19:54 Apr 4, 2022
English to Portuguese translations [PRO]
Marketing - Business/Commerce (general) / Digital Marketing
English term or phrase: churned to
First of all, roll-out on all advertisers with the new audience solution (excluding advertisers who are live or churned on Contextual Targeting)
Cintia Galbo
desativados
Explanation:
Outra possibilidade para a sugestão "inativos" acima. Inativos dá a ideia de que os anunciantes podem ter se tornado inativos por falta de projetos etc., enquanto desativados sugere uma ação executada pela agência, uma escolha em desativar esses anunciantes por algum motivo.
Selected response from:

Maria Thereza Moss
Brazil
Local time: 07:32
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2cancelaram sua inscrição/cadastro - tiveram sua inscrição/cadastro cancelados
MARCOS BAZILIO
5inativos
Oliver Simões
5desativados
Maria Thereza Moss
3 +1que atuam de forma indevida / que se empolgam em excesso
Mario Freitas
3ex-anunciantes / antigos anunciantes / anunciantes que tenham deixado de ser clientes
Ana Vozone
3 -1Agitar / fazer barulho
William Andrade


Discussion entries: 1





  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
Agitar / fazer barulho


Explanation:
São traduções para a palavra.

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Note added at 6 minutos (2022-04-04 20:00:30 GMT)
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Misturado e atrelado também são opções


    https://dictionary.cambridge.org/pt/dicionario/ingles/churned
William Andrade
Brazil
Local time: 07:32
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
disagree  Antônio Souza: Totalmente inadequadas ao contexto
15 hrs
Login to enter a peer comment (or grade)

7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
cancelaram sua inscrição/cadastro - tiveram sua inscrição/cadastro cancelados


Explanation:
What is churn rate?
Home Dictionary Churn rate

The churn rate is the percentage of users who unsubscribe over a specific period of time. A high churn rate means that customers are not loyal to the brand. Telecommunications companies are a classic example of high churn rates, sometimes exceeding 25%.

https://www.zorraquino.com/en/dictionary/digital-marketing/w...

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Note added at 10 mins (2022-04-04 20:04:45 GMT)
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Como calcular a taxa de churn?
Para chegar ao índice de cancelamento, você deve dividir o número de cancelamento ao final do período desejado (semanal, quinzenal,mensal) pelo número de clientes, neste mesmo período, que seguem ativos. O número resultante você multiplica por 100.

https://amplificadigital.com.br/blog/o-que-e-churn-de-client...


    https://www.zorraquino.com/en/dictionary/digital-marketing/what-is-churn-rate.html#:~:text=The%20churn%20rate%20is%20the,rates%2C%20sometime
MARCOS BAZILIO
Brazil
Local time: 07:32
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 72

Peer comments on this answer (and responses from the answerer)
agree  Susane Schmieg
15 mins
  -> Many thanks Susi!
agree  Magdalena Godoy Bonnet
2 hrs
  -> Many thanks Magdalena!
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
que atuam de forma indevida / que se empolgam em excesso


Explanation:
Sugestão

Mario Freitas
Brazil
Local time: 07:32
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 663

Peer comments on this answer (and responses from the answerer)
agree  Guilherme Zeitune
56 mins
  -> Obrigado, Guilherme!
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
churned
ex-anunciantes / antigos anunciantes / anunciantes que tenham deixado de ser clientes


Explanation:
... advertisers who are live or churned on Contextual Targeting...
... anunciantes que estejam em plena atividade (com presença atual na mídia) ou que (já) tenham deixado de ser clientes.

O texto fala de um novo lançamento (new audience solution), que deve ser feito a todos os anunciantes (all advertisers) excluindo ....((excluding advertisers who are live or churned on Contextual Targeting)

O churn rate é um indicador importante para qualquer negócio, já que mede a taxa de rotatividade dos clientes.
https://resultadosdigitais.com.br/marketing/o-que-e-churn/
Churn é uma métrica que indica o quanto sua empresa perdeu de receita ou clientes. Para calcular o churn, basta dividir a quantidade de clientes que perdeu até o final do período pelo total de clientes que iniciaram.

Ana Vozone
Local time: 11:32
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 365
Login to enter a peer comment (or grade)

15 hrs   confidence: Answerer confidence 5/5
inativos


Explanation:
3.2 Definition of Churn
(...)
Consider customers who have shown advertisements in a season s in
year y. We define customer churn for these customers one year after the last date
of s in y. A customer is churned if none of their advertising campaigns have shown
any advertisement for more than 181 consecutive days on the last date of s in year
y + 1. https://static.googleusercontent.com/media/research.google.c...

Neste contexto:
... exceto anunciantes que estão ativos ou inativos na segmentação contextual

Example Sentences

A MightyHive, um parceiro do Google Marketing Platform, ajudou a ISACA a usar a Segmentação por lista de clientes no Display & Video 360 para atrair assinantes inativos. https://support.google.com/google-ads/answer/10010286?hl=pt-...

Clientes ativos e clientes inativos - Como usar a segmentação para melhorar a execução https://youtu.be/2CVrExn4N5s

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Note added at 15 hrs (2022-04-05 11:35:57 GMT)
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Provavelmente o subjuntivo fica melhor:
... exceto anunciantes que estejam ativos ou inativos...

Oliver Simões
United States
Local time: 03:32
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 84
Login to enter a peer comment (or grade)

7 days   confidence: Answerer confidence 5/5
desativados


Explanation:
Outra possibilidade para a sugestão "inativos" acima. Inativos dá a ideia de que os anunciantes podem ter se tornado inativos por falta de projetos etc., enquanto desativados sugere uma ação executada pela agência, uma escolha em desativar esses anunciantes por algum motivo.

Maria Thereza Moss
Brazil
Local time: 07:32
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
Grading comment
Obrigada!
Login to enter a peer comment (or grade)



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