Glossary entry

German term or phrase:

Hochschulmarketing

English translation:

University marketing / academic marketing

Added to glossary by Erna E.
Jul 16, 2010 04:54
13 yrs ago
German term

Hochschulmarketing

German to English Bus/Financial Human Resources
Could anybody help with the English equivalent of this German expression?
I came across this word in a presentation written by my German students. The original fragment is as follows:
"Alignment and expansion of Hochschulmarketing activities in Germany"

Thank you very much ! :)

Discussion

Nicole Y. Adams, M.A. Jul 16, 2010:
I think it comprises more than 'just' student recruitment, e.g. advertising, online marketing, networking, branding, etc.
Erna E. (asker) Jul 16, 2010:
I am looking for the English translation of "Hochschulmarketing" - Is it (but this is only my guess) "Graduates Recruitment?"
Nicole Schnell Jul 16, 2010:
English or German? Hi daria k, when the original fragment ist in English, which target language are you looking for? TIA!

Proposed translations

+1
10 mins
Selected

University marketing / academic marketing

Without more context I'd simply say university marketing. Perhaps also academic marketing, depending on the rest of the text.

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Note added at 12 mins (2010-07-16 05:06:26 GMT)
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e.g. http://www.rmit.edu.au/browse/Our Organisation/International...
Note from asker:
there is no more context... unfortunately, it is only one of many points of their presentation. I will only know more when I meet them next week.
Peer comment(s):

agree hazmatgerman (X) : I'd support your first alternative (perhaps + "college"); not the second as that could also mean "marketing from an academic vs. a practical/hands-on approach" which would be wrong here.
42 mins
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3 KudoZ points awarded for this answer. Comment: "thank you very much !:)"
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