Glossary entry

German term or phrase:

In dir steckt mehr - das gilt für Sie und für uns!

English translation:

You are more than you think you are - Let us bring it out!

Added to glossary by Sheila Owens
Apr 19, 2007 10:50
17 yrs ago
German term

In dir steckt mehr - das gilt für Sie und für uns!

German to English Marketing Advertising / Public Relations
This is a website translation for a healthy food manufacturer and this phrases appears quite a few times throughout the text. I guess it's trying to imply that by eating the healthy food, you'll be releasing your full potential.
My thoughts so far have been:

You've got potential - you've got it and we've got it!
Make the most of yourself.....
You've got it in you.....

But they sound a bit flat/bland

Any catchier, snappier, sexier slogans anyone?
Change log

Apr 19, 2007 11:51: Steffen Walter changed "Term asked" from "In dir steckt mehr - das gilt fuer Sie und fuer uns!" to "In dir steckt mehr - das gilt für Sie und für uns!" , "Field (specific)" from "Food & Drink" to "Advertising / Public Relations"

Discussion

Bernhard Sulzer Apr 20, 2007:
Hersteller deutet an, was er sich selbst und was der Kunde sich selbst sagen würde/sollte (in dir steckt mehr), ohne das "du" in direkter Rede zu verwenden (das gilt für Sie und uns). Der formale Ton ist gewahrt u. gleichzeitig Kameraderie ausgedrückt.
Sheila Owens (asker) Apr 19, 2007:
dir / Sie A very valid linguistic point Francis and one that I had not registered myself. I will draw it to the company's attention.
Whilst pondering on it myself, I also thought of "Maximise your potential!"
Francis Lee (X) Apr 19, 2007:
Hang on ... How come "dir" and then suddenly the "Sie" form of address??

Proposed translations

6 hrs
Selected

You are more than you think you are - Let us bring it out!

or Let's make it visible!

But concerning food... I think of the German slogan: "Du bist, was du isst."
Maybe somebody can get this message across.



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Note added at 23 hrs (2007-04-20 10:26:50 GMT)
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Some thoughts:

Are you more than you think you are? - We know our products are more than *you* think they are. Let's find out?!/Why not go together?

Taste the better part of you/yourself - With our products
Taste the better part of life


Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks - this one fitted best in with the tone of the wwebsite....it also got across the "you've got potential message""
13 mins
German term (edited): In dir steckt mehr - das gilt fuer Sie und fuer uns!

there is more to you than meets the eye - that applies both for you and us!

I hope this is not a far streched example and somehow snappier! Whether it can be used this way depends on the flow of the source text before and after!
Note from asker:
Hi thanks v much for yr suggestion- it didn't quite fit in with the tone of the website though. Many thanks again :)
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1 hr

We bring out our best - to bring out the best in you!

... just a thought
Note from asker:
Many thanks - I almost used this but was overwhelmed with all the good suggestions i got. I will keep this in mind for the future. Many thanlks again :)
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1 hr

Wake up the lion in you - you'll feel great and so will we!

It's just an idea, with the metaphora of a lion. Maybe another animal fits the picture better. Also the second part - specially the "great" - might need a better "adjustment", adjective that is. Hope, the idea can help. Good luck!
Note from asker:
Hi Marc - I loved his idea...and the text would have allowed me the freedom to go "wild" with a phrase like this...but the phrase came up again later in the text in several other places and so it would have bee n hard to keep the jungle metaphor going. Thanks for all your help - much appreciated :)
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13 hrs

(there's) great power (energy) inside - inside of you, inside of us

a few attempts!

our healthy food (muesli) will energize you, inside and out!


(there's) great power (energy) inside - in you, and in us (our product)!
(there's) great power (energy) inside - inside of you, inside of us (our product)!

come on, you 've got great power (energy) inside - (yes, you do), and so do we!

you are full of positive energy - and so are we (is our product)!

(being) full of positive energy - that goes for you, that goes for us (our product)!

you are full of great energy - and so are we (our product)!





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Note added at 15 hrs (2007-04-20 02:31:57 GMT)
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or:

you've got great energy in you, and so do we!
you are very energetic/strong inside, and so are we!
you have great strength inside of you, and so do we!

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Note added at 15 hrs (2007-04-20 02:43:41 GMT)
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there is great energy/power/strength within you, and within us (our product)!
Note from asker:
Hey Bernard - wow I was quite overwhelmed by your answers ...I loved the energy in them and in the answers. inthe end I had to go with something more prosaic - but really appreciated your help. Many thanx
Something went wrong...
22 hrs

You can be more - that's true for you and us!

Just thought I'd add one more suggestion.
Note from asker:
Hi Danil - appreciate your answer.......I came close to running with this one. Wow I was just overwhelmed with the effort people had put into this phrase - appreciate your help :)
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