Glossary entry (derived from question below)
Dutch term or phrase:
publieksreclame
English translation:
Public Advertising
Dutch term
publieksreclame
Voorbeelden:
ublieksreclame voor receptgeneesmiddelen is in Nederland bij wet verboden. Publieksinformatie over ziekten en gezondheid is toegestaan. Wanneer niet (in)direct naar een geneesmiddel wordt verwezen, is het volgens de wet- en regelgeving in ieder geval informatie.
Door het opstellen of aanscherpen van interne procedures kunnen farmaceutische bedrijven er voor zorgen dat zij bij het geven van publieksvoorlichting geen publieksreclame maken voor receptgeneesmiddelen of geneesmiddelengebruik stimuleren
Deze laatste zin noopte mij tot deze vraag:
Zowel in de Geneesmiddelenwet als de zelfreguleringcode is publieksreclame voor receptgeneesmiddelen verboden. Informatie over ziekten en gezondheid is toegestaan.
| 3 +3 | Public Advertising |
Johan Venter
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| 4 | Direct-to-consumer advertising |
dragolt
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Non-PRO (1): writeaway
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Proposed translations
Czech Republic
Public Advertising
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Note added at 25 mins (2010-08-19 15:33:50 GMT)
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Here are some refs:
Public advertising of Rx drugs — Disagreement with CVMA position
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481056/
Public advertising of prescription drugs: what will it mean for pharmacare?
http://www.healthcoalition.ca/FS4-2007.pdf
Direct-to-consumer advertising
| neutral |
Johan Venter
: I am not convinced this is the same thing. Direct-to-consumer tells me that only the people that use or could use your product are targeted, which is not the intention here.
15 mins
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But it is .. it is forbidden by law to target the consumer, but not the clinic, doctor or vet.
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