comprensión del producto
English translation: product comprehension
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| 17:09 Jun 23, 2017 |
| Spanish to English translations [PRO] Marketing - Marketing / Market Research / drinks | |||||||
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|  Selected response from: 12316323 (X) Local time: 11:40 | ||||||
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| Summary of answers provided | ||||
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| 2 +2 | product comprehension |
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| 1 +1 | product familiarity |
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| 2 | product definition (naming the product) |
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| Discussion entries: 6 | |
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Answers
42 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1product familiarity Explanation: Seems to be a term used in marketing contexts. Alas, I have no time to do even a "quick and dirty" check to see if it might be viable. Kind of a shot in the dark (no pun intended). |
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24 mins confidence: peer agreement (net): +2
peer agreement (net): +2product comprehension Explanation: I'm not familiar with this term from market research/strategy, but there were several corporate and academic references online. This excerpt was interesting to me: How do we test? Testing is fairly straightforward: have participants talk aloud as they perform tasks. Use the think-aloud protocol to test overall product comprehension rather than basic task completion. The key is to watch customers fiddle with a product and silently evaluate its usability. As Sarah Harrison explains, “Observing users is like flossing–people know they’re supposed to do it every day, but they don’t. So just do it. It’s not a big deal.” Always start with open-ended, non-leading questions like: -What do you make of this? -What would you do here? -How would you do [that]? By answering these kinds of questions, participants tell a loose story in which they explain how they perceive a product. Along the way, we can generate ideas for how to improve things in the next iteration. http://www.uxbooth.com/articles/the-art-of-guerrilla-usabili... -------------------------------------------------- Note added at 31 mins (2017-06-23 17:41:24 GMT) -------------------------------------------------- I do, Eileen, unless the context is different from what I understand it to be- not sure if you can provide more context beyond just the sentence? What is the page/section/document about? You can find and read many references to product comprehension online. However, I'm not certain, and I generally give a little less credence to academic references and more to real-world, business ones, hence my low confidence level. -------------------------------------------------- Note added at 34 mins (2017-06-23 17:44:45 GMT) -------------------------------------------------- Another reference I consider very relevant- the results of a survey (see Figure 1) that's part of their investor insight series. https://institutional.vanguard.com/iam/pdf/TDFCOMP.pdf -------------------------------------------------- Note added at 36 mins (2017-06-23 17:46:15 GMT) -------------------------------------------------- *For the last reference: Product comprehension: From the mind of the IDF investor Part 1: Insights from our target-date fund (TDF) survey -------------------------------------------------- Note added at 1 hr (2017-06-23 18:19:18 GMT) -------------------------------------------------- Product comprehension: the process of interpreting product information based on activated knowledge and inferring product-related meanings that go beyond the information given. Furthermore, inferences formed while constructing personal interpretations of product information given in marketing communication are probably very prevalent in consumers’ comprehension processes. Consumers interpret product information on knowledge that is activated at the time of comprehension. This knowledge is contained in a means-end chain (connection between attributes, consequences and personal goals and values). H1: Compared to lower-knowledge consumers, higher-knowledge consumers are more likely to comprehend product information by inferring: a) Personally relevant consequences of attributes b) Causal attributes of advertised benefits. https://www.google.com.co/url?sa=t&rct=j&q=&esrc=s&source=we... (A summary ideas from the top-ranked academic book on product comprehension in Google searches) -------------------------------------------------- Note added at 1 hr (2017-06-23 18:19:51 GMT) -------------------------------------------------- *TDF investor **A summary of ideas |
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8 hrs confidence:
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