GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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16:10 Apr 1, 2006 |
English to French translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Francis MARC Lithuania Local time: 23:58 | ||||||
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annonces en coopération avec/mettant en avant athlètes/célébrités Explanation: Termium: Domaine(s) – Advertising Media Domaine(s) – Supports publicitaires tie-in advertisement Source CORRECT tie-in ad Source CORRECT annonce en coopération Source FÉM annonce commune Source PROPOSITION, FÉM annonce en association Source PROPOSITION, FÉM annonce en participation Source PROPOSITION, FÉM EX – A print advertisement which relates to other advertising--e.g., an advertisement which promotes a specific product and is paid for by a grocery store vs. the manufacturer. Source -------------------------------------------------- Note added at 19 mins (2006-04-01 16:29:08 GMT) -------------------------------------------------- *** ou "publicités" |
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annonces avec athlètes et célébrités Explanation: des annonces ou campagnes promotionnelles qui englobent/combinent des athlètes avec des personnes célèbres. ..... dans lesquelles apparaissent les deux types de personnalités . |
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témoignages publicitaires d'athètes et de célébrités Explanation: McDonalds & Disney are the kings of tie-ins (makes me shiver), with their Happy Meals and junky plastic gadgets. When it's a person, I think more "endorsement" -- hence my suggestion. (It still connotes tie-in. (gdt) -------------------------------------------------- Note added at 5 hrs (2006-04-01 21:29:27 GMT) -------------------------------------------------- Oups...athlètes |
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